Butter Nail Polish: Natural, as you are

Nail Polish called Butter? That really is an unusual name for a nail polish but that is what the business strategy behind naming a nail polish making company Butter is.
There are some real differences found in the products from Butter apart from an exotic name as well. It is no secret that with ordinary nail polishes, one gets irritated by the fumes that spread around the room. These are fumes of 3 dangerous chemicals such as formaldehyde, toluene, and DPB. By naming its series of nail polishes as 3 Free, the message that Butter desired to send across women was that its nail polishes were free from the harmful effects of these 3 chemicals. Soon, Butter nail polish caught the fancy of millions of women across UK, Canada, and US, and today Butter is one of the prominent cosmetic companies in the world.

However, it is not that Butter nail polish is better by only providing a product free from dangerous chemicals. These nail polishes contain ingredients that protect nails from breakage, strengthening them from inside. Butter London is not limited to nail polishes alone as there are products fro skin care and lotions for well groomed toe nails. The nail polishes from Butter London are more popular though, and they glide on nails in a manner that justifies their name.

The company has its headquarters in Seattle yet it has a name of English capital. This is because of the fact that the company came into existence through the efforts of Sash Muir who is one of the founders of the company and is UK based. She saw to it that the products had a British identity and even in designing and packing, she ensured a British feel. One is surprised by the use of UK English spellings on the website of the company despite being an American company.

Because of Butter nail polish being free from harsh chemicals, it is not hard on nails and rather improves their condition. Nails do not remain dry thus preventing them from peeling and splitting. These qualities helped Butter London develop a huge fan following within a short time after its launch. The promotions of the company emphasizing the fact of Butter nail polish being almost natural helped in generating huge sales.

It is the design of the bottles of Butter nail polishes that has been criticized by the users as the top of the bottles is square making it difficult for ladies to hold the applicator and use the polish. But at the same time, the big square tops of bottles make them look attractive and distinct from all other nail polish bottles available in the market. Big top also does not let the bottles overturn and spill the polish on the table.

Before Butter nail polish arrived on the scene, it was common for companies to name the products as numbers and Butter started to name each shade uniquely.